With a background in the commercial music industry, Punch has particular skills in PR and Marketing, having handled regional marketing campaigns for most of the
UK
’s major urban music labels and promoters. With excellent links to the regional press and media Punch has always helped organisations and individuals to get their message out there, whether it be through traditional print media or through the licensed and pirate radio circuits.
Over the years Punch has also built up extensive databases of people interested in the region’s music scene, whether they be young club goers, older art lovers or key movers and shakers within the industry. Having been grouped into demographic, geographical and socio-economic sections, they can be used intelligently for targeted campaigns. Punch is able to contact literally thousands of people through these databases and offer contact via e-mail, SMS text message or traditional postal methods.
Punch also has extensive experience of street or guerrilla marketing. This method of marketing is usually carried out with the help of flyers, posters, stickers etc. In many cases it involves promotion of a product or message through key individuals in local communities. This has the benefit of local knowledge and buzz-marketing and is particularly useful when targeting young people. Please contact Punch for more details on our competitive pricing structure or to receive a bespoke package of marketing activity for your project.